Fudge Cool Brunette Bluetoning Shampoo is specifically formulated to neutralize unwanted warm or brassy tones in brunette hair. Its unique blue pigment technology works to counteract redness and orange hues, enhancing the depth and richness of brown shades. This shampoo gently cleanses the hair while depositing these toning pigments, helping to maintain a cool, salon-fresh brunette color between salon visits. It is ideal for anyone looking to combat brassiness and keep their brunette color looking vibrant and true. This shampoo is a great addition to your hair care routine if you have naturally brown hair or color-treated brown hair that tends to develop warm undertones. Use regularly to see a noticeable difference in the ash-toned appearance of your brunette locks.