The Wella Professionals Illumina Permanent Hair Color, shade 7/35, ensures deep, nuanced color results with exceptional light reflection. This professional formula is designed for vibrant, long-lasting coverage and healthy-looking hair. Utilize this high-performance hair color for comprehensive gray coverage or for achieving transformative permanent color changes. The advanced oxidative dyes penetrate the hair fiber to deposit rich pigment that resists fading, delivering a luminous, multi-faceted finish. Ideal for salon applications, this product offers consistent performance across various base colors, contributing to a premium coloring service.