The Oribe Gold Lust Pre-Shampoo Intensive Treatment is designed to deeply nourish and restore hair before washing. This luxurious treatment works to strengthen the hair structure, replenish moisture, and enhance manageability, preparing the hair for optimal cleansing and conditioning. It is an excellent preparatory step for any hair care routine, providing essential nourishment for dry, damaged, or chemically treated hair to achieve lasting health and radiance.