L'Oreal Excellence Creme Permanent Hair Dye Cream in shade 7.1 Ash Blonde delivers rich, long-lasting color with superior gray coverage. This professional formulation is designed to nourish hair while coloring, leaving it feeling soft, looking shiny, and vibrant. Achieve salon-quality results at home. The cream consistency ensures easy and precise application, allowing the rich pigment to fully penetrate the hair fiber for optimal color development and impressive dimension. Ideal for those seeking a cool, ashy blonde tone.