This Goldwell Colorance Demi-Permanent Hair Colour offers a vibrant and luxurious red shade, specifically '7RR Max Luscious Red'. Demi-permanent formulas provide excellent color refreshment and tone enhancement without the commitment of permanent dyes. Ideal for refreshing existing color or achieving deep, rich tones, this product ensures consistent application and beautiful shine. It smoothly deposits color, blending seamlessly with natural hair.