Pureology Pure Volume Shampoo is specifically formulated to address the needs of fine, flat, and color-treated hair. It gently cleanses while providing essential lift and body without compromising your vibrant color investment. This shampoo works to revitalize hair that lacks density, enhancing volume from the roots for a fuller appearance while maintaining optimal moisture balance. Experience enhanced radiance and noticeable body with every wash, leaving hair feeling lighter, softer, and full of life.