This K18 Cleansing Shampoo is formulated to gently cleanse while actively protecting your hair color vibrancy. It features a pH-protective formula designed to shield treated hair from premature fading and environmental stressors that can lead to damage. Ideal for use before K18 treatments or as a standalone cleanser, this shampoo prioritizes hair health, ensuring color longevity and maintaining the structural integrity of chemically treated hair.