This product is part of the Wella Professionals Color Touch line, specifically from the Rich Naturals series. It is formulated to deliver natural-looking, multi-tonal color results with high-shine finish. Utilizing low-ammonia, oxidative dye technology, Color Touch deposits color precisely while being gentle on the internal structure of the hair fiber. This semi-permanent color treatment is ideal for refreshing tone, adding soft coverage to grey hairs, or achieving subtle color variations on existing color.