Wella Color Charm Permanent Liquid Hair Color provides vibrant, long-lasting color with excellent gray coverage. The ammonia-based formula ensures beautiful, natural-looking results. This shade, 5wv Cinnamon, offers a warm, rich brown tone with subtle red undertones, perfect for subtle enhancements or dramatic transformations. Its liquid form allows for easy and precise application, making it suitable for both professional salon use and at-home coloring. Achieve salon-quality hair color with Wella Color Charm, known for its reliability and consistent performance. The formula is designed to condition the hair while coloring, leaving it feeling soft and looking radiant.