The Moroccanoil Blonde Perfecting Purple Shampoo is formulated to neutralize unwanted brassy and yellow tones in blonde, lightened, or gray hair. It gently cleanses while depositing just the right amount of violet pigment to maintain cool, balanced tones between salon visits. This specialized formula enhances the vibrancy and brightness of blonde shades by counteracting dullness caused by environmental stressors and daily styling. Regular use keeps your cool blonde looking fresh and salon-quality.