This is the M.A.C Ximal Viva Glam Matte Lipstick, shade VG9 Viva Equality. It offers a highly pigmented color with a comfortable matte finish that glides on smoothly and lasts through wear. Part of the iconic Viva Glam collection, this lipstick contributes to social causes with every purchase, offering beauty with a purpose. The rich, velvety texture ensures precise application and full coverage, making it an essential item for any makeup collection.