It's a 10 Miracle Shampoo Plus Keratin is formulated to gently cleanse and nourish your hair while infusing it with essential keratin. This powerful formula helps to repair damage, reduce frizz, and leave your hair feeling soft, smooth, and manageable. Experience a revitalized look and feel with every wash as this shampoo works to strengthen your strands and enhance shine, making it an indispensable part of your hair care routine.