Experience vibrant, long-lasting color with Be Hair's 12 Minute Permanent Hair Dye Cream. Formulated to be ammonia-free, this gentle yet effective hair color provides excellent grey coverage and a rich, natural-looking finish. Infused with nourishing Caviar Extract, strengthening Keratin, and hydrating Collagen, it promotes hair health and shine while coloring. Ideal for achieving a beautiful Light Chestnut Brown shade, this dye cream ensures a quick and easy application process, delivering salon-quality results in just 12 minutes. Transform your look with confidence, knowing your hair is being treated with care.